{"id":1402,"date":"2025-06-18T09:38:20","date_gmt":"2025-06-18T01:38:20","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=1402"},"modified":"2025-06-18T09:38:20","modified_gmt":"2025-06-18T01:38:20","slug":"%e7%99%be%e5%ba%a6%e6%90%9c%e7%b4%a2%e6%8e%92%e5%90%8d%e8%a7%84%e5%88%99%e6%9b%b4%e6%96%b0%ef%bc%9a%e7%99%be%e5%ba%a6%e7%ae%97%e6%b3%95%e8%b0%83%e6%95%b4%e5%ba%94%e5%af%b9%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=1402","title":{"rendered":"\u767e\u5ea6\u641c\u7d22\u6392\u540d\u89c4\u5219\u66f4\u65b0\uff1a\u767e\u5ea6\u7b97\u6cd5\u8c03\u6574\u5e94\u5bf9\u7b56\u7565"},"content":{"rendered":"

\u767e\u5ea6\u641c\u7d22\u6392\u540d\u89c4\u5219\u66f4\u65b0\u6df1\u5ea6\u89e3\u8bfb\u4e0e\u5b9e\u6218\u5e94\u5bf9\u7b56\u7565<\/h2>\n

\u5f53\u767e\u5ea6\u641c\u7d22\u7684\u6392\u540d\u89c4\u5219\u6084\u7136\u66f4\u65b0\uff0c\u60a8\u7684\u7f51\u7ad9\u6d41\u91cf\u662f\u5426\u6b63\u5728\u7ecf\u5386\u65e0\u5f62\u7684\u6ce2\u52a8\uff1f\u4e00\u6b21\u770b\u4f3c\u5e73\u9759\u7684\u7b97\u6cd5\u8c03\u6574\uff0c\u53ef\u80fd\u8ba9\u7cbe\u5fc3\u5e03\u5c40\u7684SEO\u6210\u679c\u77ac\u95f4\u5f52\u96f6\u3002\u7406\u89e3\u5e76\u5feb\u901f\u54cd\u5e94\u767e\u5ea6\u7684\u65b0\u89c4\u5219\uff0c\u5df2\u4ece\u52a0\u5206\u9879\u53d8\u6210\u4e86\u751f\u5b58\u7ebf\u3002<\/p>\n

2023\u5e74\u4e0b\u534a\u5e74\u4ee5\u6765\uff0c\u767e\u5ea6\u6301\u7eed\u4f18\u5316\u5176\u6838\u5fc3\u641c\u7d22\u7b97\u6cd5\uff0c\u4fe1\u53f7\u6e05\u6670\u8868\u660e\uff1a\u5b83\u6b63\u4ee5\u66f4\u667a\u80fd\u7684\u65b9\u5f0f\u8ffd\u5bfb\u7528\u6237\u771f\u5b9e\u9700\u6c42\u3002<\/strong> \u8fd9\u7edd\u975e\u4e00\u6b21\u7b80\u5355\u7684\u201c\u5c0f\u66f4\u65b0\u201d\uff0c\u800c\u662f\u641c\u7d22\u751f\u6001\u4ef7\u503c\u5bfc\u5411\u7684\u91cd\u8981\u6f14\u8fdb\u3002\u4f20\u7edf\u7684\u201c\u5173\u952e\u8bcd\u5806\u780c\u201d\u3001\u201c\u4f4e\u8d28\u91c7\u96c6\u201d\u6216\u8fc7\u5ea6\u4f9d\u8d56\u5916\u94fe\u7684\u64cd\u4f5c\u7a7a\u95f4\u6b63\u6025\u5267\u538b\u7f29\u3002\u7b97\u6cd5\u7684\u201c\u706b\u773c\u91d1\u775b\u201d\u66f4\u805a\u7126\u4e8e\u5b9e\u8d28\u4ef7\u503c\u5224\u5b9a\u2014\u2014\u7528\u6237\u662f\u5426\u771f\u6b63\u627e\u5230\u4e86\u89e3\u51b3\u65b9\u6848\uff1f\u4f53\u9a8c\u662f\u5426\u8db3\u591f\u987a\u7545\u6ee1\u610f\uff1f<\/p>\n

<\/p>\n

\u8981\u5728\u65b0\u89c4\u5219\u4e0b\u8d62\u5f97\u7ade\u4e89\uff0c\u5fc5\u987b\u91c7\u53d6\u7cfb\u7edf\u6027\u5e94\u5bf9\u7b56\u7565<\/strong>\uff1a<\/p>\n

    \n
  1. \u5185\u5bb9\u8d28\u91cf\u8dc3\u5347\u4e3a\u6838\u5fc3\u6218\u573a\uff1a<\/strong> \u8fd9\u662f\u65b0\u7b97\u6cd5\u4e0b\u96f7\u6253\u4e0d\u52a8\u7684\u57fa\u77f3\u3002\u7b80\u5355\u7684\u5185\u5bb9\u66f4\u65b0\u5df2\u4e0d\u8db3\u591f\uff0c\u5fc5\u987b\u8ffd\u6c42\u6df1\u5ea6\u3001\u539f\u521b\u4e0e\u9ad8\u4ef7\u503c<\/em>\u3002<\/li>\n<\/ol>\n
      \n
    • \u6df1\u5ea6\u89e3\u51b3\u7528\u6237\u610f\u56fe\uff1a<\/strong> \u8d85\u8d8a\u57fa\u7840\u95ee\u7b54\uff0c\u63d0\u4f9b\u8be6\u5c3d\u3001\u6709\u6d1e\u5bdf\u529b\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u201c\u5982\u4f55\u4fee\u590d\u6f0f\u6c34\u6c34\u9f99\u5934\uff1f\u201d\u7684\u7b54\u6848\uff0c\u5e94\u6db5\u76d6\u5de5\u5177\u51c6\u5907\u3001\u6b65\u9aa4\u8be6\u89e3\u3001\u5e38\u89c1\u9519\u8bef\u53ca\u9884\u9632\u590d\u53d1\u5efa\u8bae\u3002<\/li>\n
    • EEAT\u539f\u5219\u6df1\u5165\u843d\u5730\uff1a<\/strong> \u5f3a\u5316\u5185\u5bb9\u7684\u4e13\u4e1a\u6027\uff08Expertise\uff09\u3001\u6743\u5a01\u6027\uff08Authoritativeness\uff09\u3001\u53ef\u4fe1\u5ea6\uff08Trustworthiness\uff09\u3002\u6e05\u6670\u5c55\u793a\u4f5c\u8005\/\u673a\u6784\u8d44\u8d28\u3001\u5f15\u7528\u6743\u5a01\u6570\u636e\u6e90\u3001\u4fdd\u969c\u4fe1\u606f\u7684\u51c6\u786e\u6027\u4e0e\u65f6\u6548\u6027\u3002<\/li>\n
    • \u5185\u5bb9\u5f62\u5f0f\u591a\u6837\u5316\u4e0e\u7ed3\u6784\u5316\uff1a<\/strong> \u5584\u7528\u56fe\u6587\u3001\u4fe1\u606f\u56fe\u8868\u3001\u77ed\u89c6\u9891\uff08\u5982\u767e\u5ea6\u201c\u95ee\u4e00\u95ee\u201d\u5173\u8054\u5185\u5bb9\uff09\u7b49\u591a\u79cd\u5f62\u5f0f\uff0c\u5e76\u5408\u7406\u4f7f\u7528\u5c0f\u6807\u9898\uff08H2,H3\uff09\u3001\u5217\u8868\u3001\u8868\u683c\u7b49\u7ed3\u6784\u5316\u5143\u7d20\uff0c\u63d0\u5347\u5185\u5bb9\u53ef\u8bfb\u6027\u4e0e\u7b97\u6cd5\u7406\u89e3\u5ea6\u3002<\/li>\n<\/ul>\n
        \n
      1. \u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u6210\u4e3a\u6838\u5fc3\u6392\u540d\u56e0\u5b50\uff1a<\/strong> \u767e\u5ea6\u6108\u52a0\u770b\u91cd\u7528\u6237\u4e0e\u7f51\u7ad9\u7684\u4e92\u52a8\u8d28\u91cf\u3002<\/li>\n<\/ol>\n
          \n
        • \u901f\u5ea6\u5373\u751f\u547d\uff1a<\/strong> \u767e\u5ea6\u660e\u786e\u9752\u7750\u52a0\u8f7d\u8fc5\u6377\u7684\u9875\u9762\uff08\u5c24\u5176\u79fb\u52a8\u7aef\uff09\u3002\u5229\u7528\u5de5\u5177\uff08\u5982\u767e\u5ea6\u641c\u7d22\u8d44\u6e90\u5e73\u53f0\u201c\u901f\u5ea6\u5de5\u5177\u201d\u3001\u201cPageSpeed Insights\u201d\uff09\u6301\u7eed\u4f18\u5316\uff0c\u538b\u7f29\u56fe\u7247\u3001\u5229\u7528CDN\u3001\u7cbe\u7b80\u4ee3\u7801\u662f\u5fc5\u5907\u52a8\u4f5c\u3002<\/li>\n
        • \u79fb\u52a8\u53cb\u597d\u6027\u4e0d\u5bb9\u59a5\u534f\uff1a<\/strong> \u54cd\u5e94\u5f0f\u8bbe\u8ba1\u5df2\u662f\u6700\u4f4e\u8981\u6c42\u3002\u9700\u786e\u4fdd\u5728\u6240\u6709\u79fb\u52a8\u8bbe\u5907\u4e0a\u89e6\u63a7\u53cb\u597d\u3001\u5e03\u5c40\u6e05\u6670\u3001\u65e0\u906e\u6321\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u767e\u5ea6\u79fb\u52a8\u53cb\u597d\u6027\u6d4b\u8bd5\u3002\u6838\u5fc3\u79fb\u52a8\u7248\u7528\u6237\u4f53\u9a8c\u4f18\u5316\uff08Core Web Vitals\uff09\u6307\u6807\u9700\u6301\u7eed\u5173\u6ce8<\/em>\u3002<\/li>\n
        • \u964d\u4f4e\u8df3\u51fa\u7387\uff0c\u63d0\u5347\u505c\u7559\u65f6\u95f4\uff1a<\/strong> \u63d0\u4f9b\u6e05\u6670\u5bfc\u822a\u3001\u76f8\u5173\u5185\u90e8\u94fe\u63a5\u63a8\u8350\u3001\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u8bbe\u8ba1\uff0c\u9f13\u52b1\u7528\u6237\u6df1\u5165\u6d4f\u89c8\u3002<\/li>\n<\/ul>\n
            \n
          1. \u6280\u672f\u67b6\u6784\u662f\u575a\u5b9e\u7684\u5730\u57fa\uff1a<\/strong><\/li>\n<\/ol>\n
              \n
            • \u786e\u4fdd\u6781\u81f4\u53ef\u722c\u884c\u4e0e\u53ef\u7d22\u5f15\uff1a<\/strong> \u5b9a\u671f\u68c0\u67e5robots.txt\u3001sitemap\uff08\u63d0\u4ea4\u81f3\u767e\u5ea6\u641c\u7d22\u8d44\u6e90\u5e73\u53f0\uff09\u3001\u5904\u7406\u6b7b\u94fe\uff084XX\u9519\u8bef\uff09\uff0c\u907f\u514d\u56e0\u6280\u672f\u969c\u788d\u5bfc\u81f4\u4f18\u8d28\u5185\u5bb9\u65e0\u6cd5\u88ab\u53d1\u73b0\u3002<\/li>\n
            • \u7ed3\u6784\u5316\u6570\u636e\uff08Schema Markup\uff09\u5e94\u7528\uff1a<\/strong> \u4e3a\u5185\u5bb9\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff08\u5982\u6587\u7ae0\u3001\u4ea7\u54c1\u3001FAQ\u3001\u9762\u5305\u5c51\u5bfc\u822a\uff09\uff0c\u5e2e\u52a9\u767e\u5ea6\u66f4\u7cbe\u51c6\u7406\u89e3\u9875\u9762\u5185\u5bb9\uff0c\u663e\u8457\u63d0\u5347\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u4e30\u5bcc\u6458\u8981\uff08\u5982\u661f\u7ea7\u8bc4\u5206\u3001\u9762\u5305\u5c51\u8def\u5f84\u3001FAQ\u5217\u8868\uff09\u7684\u673a\u4f1a<\/em>\u3002<\/li>\n
            • HTTPS\u5b89\u5168\u8fde\u63a5\uff1a<\/strong> \u4fdd\u969c\u7528\u6237\u6570\u636e\u5b89\u5168\u662f\u57fa\u7840\u4fe1\u4efb\uff0c\u4e5f\u662f\u767e\u5ea6\u7684\u660e\u786e\u8981\u6c42\u3002<\/li>\n<\/ul>\n
                \n
              1. \u6784\u5efa\u57fa\u4e8e\u4fe1\u4efb\u7684\u771f\u5b9e\u5f71\u54cd\u529b\uff1a<\/strong><\/li>\n<\/ol>\n
                  \n
                • \u81ea\u7136\u3001\u76f8\u5173\u7684\u5916\u94fe\u5efa\u8bbe\uff1a<\/strong> \u6452\u5f03\u4f4e\u8d28\u94fe\u4ea4\u6362\uff0c\u805a\u7126\u4e8e\u83b7\u53d6\u884c\u4e1a\u6743\u5a01\u7f51\u7ad9\u3001\u76f8\u5173\u9886\u57dfKOL\u6216\u9ad8\u8d28\u91cf\u5a92\u4f53\u5e73\u53f0\u7684\u5f15\u7528\u548c\u94fe\u63a5<\/em>\uff0c\u4f53\u73b0\u7f51\u7ad9\u4ef7\u503c\u3002<\/li>\n
                • \u54c1\u724c\u641c\u7d22\u4e0e\u7528\u6237\u53e3\u7891\u7ba1\u7406\uff1a<\/strong> \u79ef\u6781\u7ef4\u62a4\u54c1\u724c\u5f62\u8c61\uff0c\u9f13\u52b1\u771f\u5b9e\u7528\u6237\u8bc4\u4ef7\uff08\u5982\u767e\u5ea6\u201c\u95ee\u4e00\u95ee\u201d\u3001\u884c\u4e1a\u5782\u76f4\u5e73\u53f0\uff09\uff0c\u826f\u597d\u7684\u54c1\u724c\u641c\u7d22\u70ed\u5ea6\u548c\u6b63\u9762\u58f0\u91cf\u5bf9SEO\u5f71\u54cd\u6df1\u8fdc\u3002<\/li>\n
                • \u5584\u7528\u767e\u5ea6\u5b98\u65b9\u9635\u5730\uff1a<\/strong> \u79ef\u6781\u8fd0\u8425\u767e\u5ea6\u5b98\u65b9\u4ea7\u54c1\uff08\u5982\u767e\u5bb6\u53f7\u3001\u767e\u5ea6\u7231\u91c7\u8d2d\u3001\u767e\u5ea6\u767e\u79d1\uff09\uff0c\u589e\u52a0\u54c1\u724c\u66dd\u5149\u4e0e\u6743\u5a01\u80cc\u4e66\u3002<\/li>\n<\/ul>\n

                  \u6570\u636e\u9a71\u52a8\u51b3\u7b56\u662f\u552f\u4e00\u53ef\u6301\u7eed\u7684\u5bfc\u822a\u4eea\u3002<\/strong> \u5fc5\u987b\u6df1\u5ea6\u4f9d\u8d56\u767e\u5ea6\u641c\u7d22\u8d44\u6e90\u5e73\u53f0\u6570\u636e\uff08\u7d22\u5f15\u72b6\u6001\u3001\u6d41\u91cf\u53d8\u5316\u3001\u5173\u952e\u8bcd\u6392\u540d\u3001\u79fb\u52a8\u4f53\u9a8c\u62a5\u544a\uff09\u3001\u7ed3\u5408Google Analytics \/ \u767e\u5ea6\u7edf\u8ba1\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\uff08\u8df3\u51fa\u7387\u3001\u505c\u7559\u65f6\u95f4\u3001\u8f6c\u5316\u8def\u5f84\uff09\u3002\u5efa\u7acb\u6301\u7eed\u76d1\u63a7\uff08\u5982\u6838\u5fc3\u5173\u952e\u8bcd\u6392\u540d\u6ce2\u52a8\u3001\u6d41\u91cf\u5f02\u5e38\u53d8\u5316\uff09\u548c\u5feb\u901f\u54cd\u5e94\u673a\u5236\uff0c\u624d\u80fd\u5c06\u7b97\u6cd5\u66f4\u65b0\u7684\u6311\u6218\u8f6c\u5316\u4e3a\u6570\u636e\u4f18\u5316\u4e0e\u7b56\u7565\u8fed\u4ee3\u7684\u673a\u9047\u3002<\/p>\n

                  \u65b0\u7b97\u6cd5\u5e76\u975e\u6d2a\u6c34\u731b\u517d\uff0c\u5b83\u4e3a\u771f\u6b63\u805a\u7126\u7528\u6237\u3001\u63d0\u4f9b\u5353\u8d8a\u4ef7\u503c\u7684\u7f51\u7ad9\u5f00\u8f9f\u4e86\u65b0\u84dd\u6d77\u3002\u629b\u5f03\u65e0\u6548\u5957\u8def\uff0c\u62e5\u62b1\u6df1\u5ea6\u5185\u5bb9\u4e0e\u6280\u672f\u4f18\u5316\uff0c\u60a8\u7684\u7f51\u7ad9\u5c06\u5728\u767e\u5ea6\u4e0d\u65ad\u6f14\u8fdb\u7684\u641c\u7d22\u751f\u6001\u4e2d\u7a33\u5065\u524d\u884c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                  \u767e\u5ea6\u641c\u7d22\u6392\u540d\u89c4\u5219\u66f4\u65b0\u6df1\u5ea6\u89e3\u8bfb\u4e0e\u5b9e\u6218\u5e94\u5bf9\u7b56\u7565 \u5f53\u767e\u5ea6\u641c\u7d22\u7684\u6392\u540d\u89c4\u5219\u6084\u7136\u66f4\u65b0\uff0c\u60a8\u7684\u7f51\u7ad9\u6d41\u91cf\u662f\u5426\u6b63\u5728\u7ecf\u5386\u65e0\u5f62\u7684\u6ce2\u52a8\uff1f\u4e00\u6b21\u770b\u4f3c\u5e73\u9759\u7684\u7b97\u6cd5\u8c03\u6574\uff0c\u53ef\u80fd\u8ba9\u7cbe\u5fc3\u5e03\u5c40\u7684SEO\u6210\u679c\u77ac\u95f4\u5f52\u96f6\u3002\u7406\u89e3\u5e76\u5feb\u901f\u54cd\u5e94\u767e\u5ea6\u7684\u65b0\u89c4\u5219\uff0c\u5df2\u4ece\u52a0\u5206\u9879\u53d8\u6210\u4e86\u751f\u5b58\u7ebf\u3002 2023\u5e74\u4e0b\u534a\u5e74\u4ee5\u6765\uff0c\u767e\u5ea6\u6301\u7eed\u4f18\u5316\u5176\u6838\u5fc3\u641c\u7d22\u7b97\u6cd5\uff0c\u4fe1\u53f7\u6e05\u6670\u8868\u660e\uff1a\u5b83\u6b63\u4ee5\u66f4\u667a\u80fd\u7684\u65b9\u5f0f\u8ffd\u5bfb\u7528\u6237\u771f\u5b9e\u9700\u6c42\u3002 \u8fd9\u7edd\u975e\u4e00\u6b21\u7b80\u5355\u7684\u201c\u5c0f\u66f4\u65b0\u201d\uff0c\u800c\u662f\u641c\u7d22\u751f\u6001\u4ef7\u503c\u5bfc\u5411\u7684\u91cd\u8981\u6f14\u8fdb\u3002\u4f20\u7edf\u7684\u201c\u5173\u952e\u8bcd\u5806\u780c\u201d\u3001\u201c\u4f4e\u8d28\u91c7\u96c6\u201d\u6216\u8fc7\u5ea6\u4f9d\u8d56\u5916\u94fe\u7684\u64cd\u4f5c\u7a7a\u95f4\u6b63\u6025\u5267\u538b\u7f29\u3002\u7b97\u6cd5\u7684\u201c\u706b\u773c\u91d1\u775b\u201d\u66f4\u805a\u7126\u4e8e\u5b9e\u8d28\u4ef7\u503c\u5224\u5b9a\u2014\u2014\u7528\u6237\u662f\u5426\u771f\u6b63\u627e\u5230\u4e86\u89e3\u51b3\u65b9\u6848\uff1f\u4f53\u9a8c\u662f\u5426\u8db3\u591f\u987a\u7545\u6ee1\u610f\uff1f \u8981\u5728\u65b0…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1402"}],"version-history":[{"count":0,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/1402\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}